Blog Post: About Cali Life Co.

Learn More about California's Favorite Eyewear Company! We are a small family business located just outside of San Diego, California. Our styles are inspired by the cultures and landscapes of our favorite Golden State. Shop Polarized/UV400 Eco-Friendly Sunglasses and get the best prices on the market!

Cali Life Co. is Independently Owned & Operated by a team of Artists, Designers and Adventurers.  

We wanted to design something useful & unique, effective & affordable. San Diego boasts 300 sunny days a year and our inspiration was to roll with the tides. We found that comfortable, eco-friendly materials were the way to go, and we are proud of the collections we bring to you today!

It's impossible for us to compete with the world's top brands, so we don't. We compete with ourselves, to always be better. To improve efficacy with each production cycle, and to provide a stellar customer experience from start to finish.

In a world of disposable... everything... it's important to know what brands you can trust. Fast fashion has devastating consequences on the people who make them, the resources they are made from, and the environment to which they are made in. For all that energy and effort to go into something, only for it to be used just a few times is troubling.

We want you wearing your purchases for a long time to come. We cannot fix every problem in your life, but we can take the problem out of finding the right sunglasses!

If you are looking for a sunglass that offers:

  • Comfortability in Every Pair
  • Eco-Friendly Materials
  • Flexible Spring Hinges
  • Polarized AND UV400 Lenses
  • Local Art Engraved in Each Piece

Look no further!

Also, did you know...

We are a family business? That's right! We are one of the few family Eyewear Companies out there! We are a husband and wife team with a few dedicated and happy staff members who mostly work remotely at this time. 

Meet: Nina Ruud and Rafael Figueiredo of Cali Life Co. 

More questions? Email us at Like our stuff? Give us a follow on Instagram @calilifeco or Facebook!


Prior to COVID19, Cali Life Co. was primarily setting up at Farmer's Markets, Beer Festivals, and anywhere good people were getting together. Since COVID, we've had to shift our sales to be primarily online. With this comes a lot of changes in how we are able to interact with our customers. 

Our foundation is rooted here in San Diego, but with these changes we are now reaching customer across the globe. This is an incredible adjustment for us and something we value in our Artisan Community.

In the process of shifting to online sales, we want to maintain that neighborhood friendly vibe we've always offered at our farmer's market tent. We carefully inspect and package every item we send, as if it were a gift for our very own family. 

Selling online has its advantages and disadvantages. Reaching global consumers at the click of a button certainly brings a lot of good to our company. Keeping our team members and customers safe is also the very best thing we can accomplish. With that being said, we miss seeing everyone in person, and giving you the opportunity to try our products on so you know for sure which one is best for you! Don't worry though, we offer complimentary exchanges to ensure you have the best pair of shades, ready for any adventure!

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