Our Story

Cali Life Co. began on a bright and sunny San Diego afternoon. The founder realized he lost his sunglasses and needed to find a new pair. With so many stores to choose from, he thought it would be easy to procure something unique, comfortable, and affordable with high quality lenses.

Strangely enough, he had no luck with his sunglass shopping spree... In a city with over 300 sunny days a year, there had to be something on the shelves that held the distinction he was looking for. Low cost sunglasses lacked quality eye protection, and big brands came with big prices and a repetitious style. They were almost all made of plastic which doesn't feel good and wreaks havoc on the environment. 

A realization took place. He knew that he probably wasn't the only one looking for this. And so that day, Cali Life Co. was born.

He formed a team of artists and dreamers, all inspired by their adventures in California. 
Together they designed plant-based and functional sunglasses that look as good as they feel. They used spring hinges and natural materials for a lighter and more comfortable fit. With all sunglasses featuring Polarized/UV400 lenses, people no longer have to choose style over protection. 

The real distinction? Art is engraved on the temples like a canvas. A functional piece of art for everyday use! 

Today, Cali Life Co. carries over 70 varieties of Sunglasses, Wood Watches, Wood Apple Watch Wristbands, and even Wood-Brim Hats. Conde Nast Traveller, Glamour, GQ, and Surfline have all supported the brand and featured them on their "must haves" lists. Cali Life Co. is now available all over the world.

Cali Life Co. leads a sponsorship program for athletes and artists, supporting Pro/Youth Skateboarders, Cliff-Divers, Surfers, while providing art supplies to both local and international youth. The founders mission is simple: Make the World a Better Place. If you are interested in learning more, please email Nina at contact@calilifeco.com.

Be sure to subscribe to our mailing list and follow us on Instagram! Thank you for reading, and please contact us with any questions or feedback! -Your friends @ Cali Life Co.